HERMAN MILLER GAMING

Category: Creative Direction.

A series of films created for the launch of Herman Miller Gaming’s More Than Just A Chair campaign. We developed a hybrid 2D/3D aesthetic that borrowed from the language of gaming and technical ergonomics, highlighting key functional differences across model options (Aeron, Embody, Vantum, Sayl) and positioning HMG as a premium choice for a design-conscious audience.
HMG - EMBODY FOCUS PRODUCT FILM
HM_Embody_Detail_2160x2160
HM_Aeron_Detail_2160x2160
HM_Vantum_Detail_Projected_Heilo_2160x2160
HM_Embody_Detail_Projected_2160x2160
HM_Vantum_Detail_2160x2160
HM_Vantum_Detail_Projected_2160x2160
HMG - AERON PRODUCT FOCUS FILM
Game_Ready_Vignette
Harmonic_Tilt_Aeron_Vignette
Headrest_Vantum_Vignette
Adaptable_Vignette
ERGO' DUMMY VIGNETTES

CREDITS:
Client: Herman Miller Gaming
Art Director: Ryan Seguin
Producer: Katy Toepper
-
Production: Builders Club
Creative Lead: Alex Hill
Producer: Rose Nicholson
Designers: George Barette, Akshay Depla, Eric Genesis, Indrajit Sarkar
3D Modelling: Edwina Joel
-
Music: Golden Hum
Composer: Daniel Lea
VO Artist: Regina Hernandez

Selected Works
Beats Studio Buds +Art Direction / 3D
Madden '25Art Direction / 3D
Silence Is A LuxuryArt Direction / 3D
Lex XXArt Direction / Illustration
Big Bang DjokovicArt Direction / 3D