BEATS: STUDIO BUDS +

Category: Art Direction.

A behind the design film created for Beats and the latest iteration of the Studio Buds +. The film translates a range of technical and performance updates into engaging, playful moments through metaphor-led storytelling grounded in music and youth culture, all wrapped in a sleek aesthetic that complements the product’s contemporary design language.

BEATS STUDIO BUDS+ HERO COMMERCIAL

CREDITS:

Client: Beats by Dre
Creative Director: Michael Malowanczyk
Associate Creative Director: Alex Bowring
Exec Producer: Chris Perry
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Production: Builders Club
Creative Director: Jonas Hegi
Creative Lead/Art Director: Alex Hill
Exec Producer: Lauren Egen
Designers: Kwan Chow, Dumitru Theodor, George Barrett, Nedas Gadliauskas, Dimitri Kornienko, Georg Fasswald.
2D Motion: James Spink
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Music Composition: Jake Troth
Sound Design: Chris Banks
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Edit: Avenues
Editor: Amy Dang
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Colour: Pavilion Works
Colourist: Andi Chu
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VO: Edge Studio
VO Artist: Reeya Banerjee