MADDEN '25 LAUNCH TRAILER
Category: Art Direction / 3D.
Madden NFL 25 ushered in a new level of realism for one of the longest-running gaming franchises, powered by the debut of the BOOMtech engine and a host of under-the-hood advancements.
Blending in-game footage with super slow-motion live action and technical CG, the film was crafted to contrast the game’s fluid athleticism with its visceral physicality; all viewed through the lens of this year’s cover athlete, Christian McCaffrey.
EA SPORTS - MADDEN '25 LAUNCH TRAILER - HERO TVC
BUILDERS CLUB BTS EDIT
CREDITS:
Client: EA Sports
Group Creative Director: Josh Kline
Creative Director: Thom Lovegrove
Creative Leads: Jared Liebmann & Jordan Bromberg
Producer: Brendan Zipfel
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Production: Builders Club
Director: Jonas Hegi
Art Director: Alex Hill
DOP: Xiaolong Liu
Exec Producer: Lauren Egen
Post Producer: Rose Nicholson
Shoot Producer: Keeley Gould
Designers: George Barette, Akshay Depla
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Music: 750mph
Sound Design + Final Mix: Marcin Pawlik
Track: FLY' by Quavo, Lenny Kravitz
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Edit: DOMA Works
Editor: Sam Hardy
Colourist: Thomas Kumeling
Selected Works
