ALO: Eyewear COLLECTION

Category: Creative Direction.

Shooting across Japan and LA for the launch of Alo’s new sunglasses range, blending live action and CGI to bring the craftsmanship behind each pair into focus.

From the skilled hands behind the process to the intricate materials and details that shape each frame, the film explores the precision and care that goes into every pair.

CREDITS:

Client: Alo
VP/Creative Director: Bobby Whigham
Director of Video Production: Justin Cattran
Director of Creative Production: Meghan Eng
Creative Producer: Leslie Pham, Alix Margolis
Design Director: Daniel McClellan
Art Director: Kathleen Chin
Project Manager: Chris Abele
Director of Brand Voice: Kate Williams
-
Production: Builders Club
Creative Director: Alex Hill
Art Director: Maxime Guyet
Executive Producer: Lauren Egen
Head of Production/Producer: Rose Nicholson
3D Artists: Tyler Gerard & Callen Fisher
3D Modeller: Antoni Bartoli

Japan Production Service: NAKAMA
Producer: Sasha Solodova
Production Manager: Maiko Yoshida

Japan Local Crew:
Director: Nobu Arakawa
DP: Andrew Smith
1st AC: Yuji Suzuki
2nd AC: Kaiji Takaoka
AD: Johann Von Bronx
DIT: Sota Shinozaki
Photographer: Teo Josserand
Assistant Photographer: Sebastian Haas
Gaffer: Fumitaka Yamashita
Lighting Assistants: Fujisawa Yuya + Ryohei Murauchi
Sound: Alyona Goncharenko

Post Production: DOMA Works
Executive Producer: Jake Evans
Producer: Cree Brown
Editor: Ned Champion
Colourist: Thomas Kumeling
Edit Assistants/Online Editors: Daria Korsak & Maura Rolls
Colour Assistant: Will Glass
Sound Design & Final Mix/Master: Andrealo
-
Voice Over: Edge Studio
Voice Over Talent: Kana Seiki