CASH APP: POOLS
Category: Creative Direction.
For the launch of CashApp’s latest offering, Pools, we set out to create a film that didn’t just announce a new feature, but captured the energy and possibility of what happens when people come together over shared moments. The goal was to generate excitement and anticipation around the product, while subtly introducing the wider functionality of the app.
Bold, stylised 3D environments were paired with grounded, tactile live-action moments to visualise what pooling funds could enable. These constructed worlds were balanced with honest performances and everyday interactions; friends coming together around shared experiences, to keep the film human and relatable.
The result was a piece that felt playful yet authentic, using craft and contrast to show how a simple financial tool can facilitate real connection around shared experiences.
CASH APP POOLS: DIRECTORS CUT
2D POOL TYPE DESIGN
ON SET BTS
CREDITS:
Client: CashApp
-
Production: Builders Club
Creative Director: Alex Hill
Executive Producer: Lauren Egen
Art Director: Ali Sahba
Producer: Tom Bogda
Designers: Jose Madina, Abdul Khan, Tim Ueberall, Indrajit Sarkar, Callen Fisher, Artur Zhamaletdinov, Eduardo Marin.
2D Type design: Alfie Allen
-
Sound + Final Mix: Paprtape - Tony Yang
-
Edit: Avenues
Editor: Amy Dang
Edit Assist: Nacho Santana
Colourist: Chris Shaw
-
Live-Action Producer: Adam Farley
1st AD: Daniel Smith
DOP: Peter Bishop
Stylist: Natalie Roar
HMU: Jimmy Jones + Natalie Wright
Nails: Jessica Ciesco
Selected Works
