Category: Creative Direction.

For over two decades, Polo Ralph Lauren and the US Open have moved in step, shaping a visual language where sport and style converge. The launch film for the 2025 Ball Crew uniforms builds on this legacy, translating its codes into a sharper, more vibrant, and graphic expression.

Drawing inspiration from the bold colour blocking of the uniforms and the architectural geometry of Arthur Ashe Stadium, the film layers graphic live action with vivid CGI, highlighting the discipline, timing, and choreography of the game’s unsung heroes to showcase the new uniforms in motion.