POLO RALPH LAUREN: US OPEN
Category: Creative Direction.
For over two decades, Polo Ralph Lauren and the US Open have moved in step, shaping a visual language where sport and style converge. The launch film for the 2025 Ball Crew uniforms builds on this legacy, translating its codes into a sharper, more vibrant, and graphic expression.
Drawing inspiration from the bold colour blocking of the uniforms and the architectural geometry of Arthur Ashe Stadium, the film layers graphic live action with vivid CGI, highlighting the discipline, timing, and choreography of the game’s unsung heroes to showcase the new uniforms in motion.
POLO RALPH LAUREN: US OPEN - HERO EDIT
ON SET BTS
CREDITS:
Client: Polo Ralph Lauren
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Production: Builders Club
Creative Director: Alex Hill
Directors: Jonas Hegi / Alex Hill
Executive Producer: Lauren Egen
Producer: Stuart Neilson
Designers: Tyler Gerard, Artur Zhamaletdinov, Callen Fisher.
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Sound + Final Mix: Moritz Staub
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Edit: Okay Studios
Editor: Sam Hardy
Colourist: Katie Dymmock
Edit & Post Producer: Neuma Llusiá dos Santos
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Live-Action Producer: Keeley Gould
1st AD: James Woods
DOP: Zoe Simone-Yi
Selected Works
