Every year the Yo’Hood event in Shanghai showcases the latest in street-wear trends from around the globe. For the 2016 edition of the show, whilst working closely with the team at Rosie Lee, we developed 2 immersive environments for Nike. Each space provided a unique platform for the brand to showcase new product launches, house customisation and consumer engagement experiences and display heritage, story-telling elements.

Creative Director Mark Boyce
Photos courtesy of Rosie Lee

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