When one of the most iconic sneaker series of all time had it’s 25th anniversary, we thought it deserved a bit of a party 🎂🎉. Working alongside the team at Hotel Creative, the ‘Air We Breathe’ concept was developed to encapsulate the intimate social and cultural link many have with the product.

The party, housed underneath London’s Transport Museum, featured a series of Air Max related props and displays. The highlights of which included a giant Air Max 1 lung neon and a 3D printed torso called ‘Max’ who’s insides were replaced with elements from some of the most iconic sneaker silhouettes.

Creative Director Mitch Crook
Photos courtesy of Hotel Creative

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