AIR MAX DAY ‘17


Working as part of the team at Rosie Lee London we were asked to design and develop the immersive “Kiss My Airs” experience, for Nike’s 2017 Air Max Day celebrations in Shanghai.

Housed within the 800Show event space were a variety of interactive installations and customisation experiences that allowed consumers to engage with both product and brand like never before.






As an extension to the “Kiss My Airs” experience, we also developed a series of bold and playful interactive displays for Nike’s flagship Hui Hai store in Shanghai. Included within the space was a claw game window installation, hanging sculptures, T-shirt printing record store zone and Air Max themed nail bar.
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Creative Director Mark Boyce
Photos courtesy of Rosie Lee

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